Client cases
What we do for our clients is always of strategic importance. And thus competitive advantage. And they’ll like to keep it that way. That’s why we are only able to showcase examples. But you are free to contact us for references and more insights into what we do.
What we have been asked to do
Better in new waters?
Major Norwegian Finance Corporation.
Client challenge:
How do we grow from our position as the main player? When our market shares range from 40 to 70 per cent and we are limited by our geographical scope. In a time of new global competition.
Our job:
Provide new organic growth for the corporation: New customers, New roles in the life of consumers, New markets, New offerings, New business models, New Alliances.
Our approach:
MoonWalk divided the responsibilities between the CEO/Board, the organization, and us:
Structural changes (M&A’s) = CEO/Board responsibility.
Improvement and growth of existing business = organization’s responsibility.
New growth = MoonWalk responsibility.
MoonWalk designed a 6 month process from white sheets to prioritized growth portfolio for development and launch. MoonWalk orchestrated workshops with the 25 best heads across the organization, managed the core client team, facilitated the reviews and alignment with top management, sculpted and visualized the deliverables and prioritized each business case of the final portfolio.
The results:
Delivered a growth portfolio of NPV of USD 500 Million.
Dead end or turnaround?
Major Norwegian FMCG Corporation
Challenge:
How do we turn a year-in-year-out money loser into a new growth area of strategic importance?
Our job:
Bring new business options turning this strategic area from loss to profit and prove it in a year. And through involving the organization and embed the capabilities for the client to take own stewardship of roll-out.
Our approach:
Initial analysis through interviews and market immersion uncovered whitespace opportunities. MoonWalk designed a process in three phases to bring new business options outside the existing sales channels, build for the higher margins and connect directly with the end users and reposition the brand. MoonWalk took the client team through new insights, new growth platforms, new business options, and through low-risk high learning experiments to a prioritized portfolio of best options. MoonWalk helped the client with the steps toward launch on selected options.
The results:
From 10 to 45% market penetration and 90% retention in weeks after launch. Control of own value chain. High margin business established. Proven scalability model. Ensured lock-in of value for the client. Repositioned brand. Money in the bank before major investments incurred.
A 20/20 Vision
Listed Retail Company
Challenge:
Revamped company vision after IPO providing clear direction for its future. And get everyone on board of it. In a time of time pressures. With no shared sense of urgency or importance of a new vision.
Our job:
Deliver new Vision- and Mission Statement. Deliver plan for roll out to employees in multiple countries.
Our approach:
Immerse into the organization and all its markets and departments. Commit the Chief Executive Committee and market representatives to a series of full-day workshops for shared dialogue and insights. Finding the possible future directions of the company. Looking behind these directions for the opportunities and consequences of each one. Landing a new vision and the bonus of a new mission to guide the company into a future greater than its past.
The results:
From an indifferent organization to a Board committed enthusiasm for the new vision and mission. A Chief Executive Committee knowing the new business options opened by the new vision. And dedicated to roll out the vision and mission for the benefit of both existing business and emerging whitespace growth options.